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“The Nike Air Force 1 is the ultimate canvas” – Die Force-Familie bekommt Zuwachs2012 endet in einem Nike-Jahr: Erst das 30. Jubiläum des legendären Air Force 1 Modells und dann auch noch die Vorstellung vom neuen Lunar Force 1 am denkwürdigen 12.12.12. 1982 wurde ein Klassiker geboren: der erste Nike Air Force 1 kam in die Läden und zählt seitdem zu einem absoluten Must-Have im Schuhschrank eines jeden Sneaker-Liebhabers. Besser hätte es sich der damalige Designer Bruce Kilgore nicht vorstellen können: Der erste Basketballschuh mit Nike Air Technologie wurde nicht nur in den Sporthallen Amerikas getragen, sondern fand seinen Weg in die Street Fashion und ist bis heute noch jeden Tag auf der Straße zu sehen. Jetzt, 30 Jahre nach dem erfolgreichen Launch, wartet Nike mit einem neuen Sneakerstyle auf - der Lunar Force 1 ist an das Legend-Modell angelehnt, mit seiner leichten Lunarlon-Sohle und der atmunsaktiven Hyperfuse-Technik jedoch auf dem neusten Stand der Sneaker-Innovationen und bietet so einen ganz anderen, besseren Tragekomfort. Wir haben mit den Designern von Nike über den originalen Air Force 1 genauso wie über den neuen Lunar Force 1 gesprochen und erklärt bekommen, warum der richtige Mix aus Style und Technik gerade so wichtig ist. |
ArtSchoolVets: Nowadays, sport shoes, especially Nike ones, including of course the air force 1, become more and more lifestyle sneakers and everyday accessories rather than just basketball court shoes. Why is that? Why do sneakers transfer into the lifestyle section?
Nike: Nike is first and foremost a performance brand that creates an unique product for our athletes. We take those learning’s and apply them to lifestyle so that the benefits can be democratic across the globe. Our performance basketball team works on many innovations that are ideal for the court. What we look to do is use innovation to make our classics newer and better for the demands of the modern day.
Whether you are on or off the court, footwear that will get you through the day in comfort is essential to a rigorous lifestyle. The community decides when and where to use our products often adopting styles to suit their needs whether in sport or in daily life. Offering an unique product that is functional and solves problems through its design and innovation is important to us.
Do you think the Lunar Force 1 will have the same destiny?
The Nike Air Force 1 stood for innovation from its first release in 82 and continues to stand for innovation today. The Nike Air Force 1 is the ultimate canvas for reinvention. With the Nike Lunar Force 1, we applied new innovation while keeping true to the look and feel of the Nike Air Force 1 that is so coveted across the globe. The beveled look of the sole that is synonymous with Lunarlon technology was maintained while the front of the sole is smooth like the original Air Force 1 so that when you wear your jeans, the shoe will look like the classic.
Nike: Nike is first and foremost a performance brand that creates an unique product for our athletes. We take those learning’s and apply them to lifestyle so that the benefits can be democratic across the globe. Our performance basketball team works on many innovations that are ideal for the court. What we look to do is use innovation to make our classics newer and better for the demands of the modern day.
Whether you are on or off the court, footwear that will get you through the day in comfort is essential to a rigorous lifestyle. The community decides when and where to use our products often adopting styles to suit their needs whether in sport or in daily life. Offering an unique product that is functional and solves problems through its design and innovation is important to us.
Do you think the Lunar Force 1 will have the same destiny?
The Nike Air Force 1 stood for innovation from its first release in 82 and continues to stand for innovation today. The Nike Air Force 1 is the ultimate canvas for reinvention. With the Nike Lunar Force 1, we applied new innovation while keeping true to the look and feel of the Nike Air Force 1 that is so coveted across the globe. The beveled look of the sole that is synonymous with Lunarlon technology was maintained while the front of the sole is smooth like the original Air Force 1 so that when you wear your jeans, the shoe will look like the classic.
Nike Lunar Force 1 Fuse NRG
  Nike Lunar Force 1 "Hero" Pack
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Is the Lunar Force 1 also available for women? How come, that most of the special editions are only produced in men sizes?
Nike produces a variety of products made specifically for men and women alike. Nike also releases a wide range of product available in sizing that is democratic so that the community can decide the style that is right for them. The range can begin in a size 4 and end in a size 14 and higher. In the case of the Nike Lunar Force 1 the size range is also this broad offering both men and women the chance to fit comfortably in a pair that suits their sizing. What’s the special thing about Lunarlon – the material which is used for the sole of the shoe? Lunarlon cushioning technology is an innovation that was born from performance in ‘08 for the Beijing Games as the ultimate in light weight cushioning. Using innovation as a vehicle to solve fundamental problems, protection from impact while offering a feel that is extremely lightweight helps make you quicker on your feet. First applied to running footwear with the launch of the Nike Lunar Racer and then basketball with the Nike Hyperdunk, the Nike Lunarlon cushioning system can now be seen across our sport categories such as Golf, Skate, Tennis, Men’s and Women’s Training. As Designers at Nike, we naturally consider the innovations being developed from our performance teams and challenge ourselves to look for new and exciting ways to apply the benefits of innovation to our lifestyle product. Nike’s Lunarlon cushioning system along with Hyperfuse brings performance to streetwear in the Nike Lunar Force 1. Auf der nächsten Seite geht das Interview weiter! |
